I’m back in SLO after spending six weeks as a Donald W. Reynolds Foundation fellow in the Maynard Multimedia Editing Program at the University of Nevada, Reno.
I learned more in the past six weeks than I would have in six years. Seriously, folks. If you have the opportunity to attend a Maynard program, do it. The workshops were comprehensive and covered several topics related to online and print journalism. We didn’t focus on multimedia but rather ethics, editing and the importance of upholding credibility in both print and online. This training was extremely valuable, especially at a time when newspapers are trying to figure out what’s going to save the industry. While we experiment with new ways of doing things, some of our Maynard instructors stressed the importance of maintaining standards. Yes, it’s such a simple concept, yet it’s one that’s easily overlooked.
At this point, I’m going to have to come up with a way to share what I’ve learned with my co-workers in the newsroom. It won’t be easy, especially since we learned so much during the six weeks. I think the best way to approach it will be to take a skills inventory of willing participants. Who knows what? Who wants to learn more and on which topics?
Here’s a quick list of training modules each Maynard fellow put together as their final presentation:
@stacielee: Editing the package
@scottdolan: HTML for copy editors
@yekoorb: Shooting video, for reporters
@tiffanya_hm: Social media and how to harness its potential, for editors and reporters
@virginiagriffey: Strategies/roadmap/guide for making ethical decisions about stories/photo use. Headline: Secrets for making ethical decisions
@prescwalker: How to approach reporting/writing as a continual process so that reporters post quickly to the Web, knowing that more can be added later.
@dwoods: How to do news marketing and promotion; letting people know you have great stuff now and still to come.
@henrymlopez: The insiders guide to understanding your web audience through analytics.
@mcopley: Putting “Fault Lines” concepts into practice.
@sona23: The ethics of social media (e.g. friending sources on Facebook).
@mjbakereditor: An SEO strategy: Writing for the Web so your stories will be seen.
@eli_e_nichols Writing value-added cutlines.
@shellylembke: Design for the Web.
@gazetteeditor: How to create a blog that is both informative and entertaining.